Link round-up (7/2/07)
- OPA: Pre-Roll Ads Work, Longer Is Better
“So much for marketers’ presuppositions: The much pooh-poohed 30-second pre-roll online video ad – when coupled with a display ad – is the best way to drive awareness in an online campaign, according to a study by the Online Publisher’s Association (OPA) and Online Testing eXchange (OTX).”
- Persuasive Search Engine Marketing
“…it no longer is enough to fluff up pages organically and hope they’ll grow big and tall in search engine gardens. Universal search offers up images, books, links to maps, business directories and videos mixed into certain search results, rather than split off as sub-paths. This makes alternative routes to the bottom line interesting because there are more options, in one place. The challenge now is to optimize those options and learn to use them to attract clicks, communicate brand and sell your story.”
- Writing Headlines for Regular Readers, Search Engines, and Social Media
“In an ideal situation you would be able to write a title that fits all three categories but that is rarely the case. There is a marked difference between the different kinds of readers and that’s why you need to market your content to them in different ways.”
- Design Questions
“…the initial direct contact with clients during the discovery meeting is likely the most important moment in the life of a project. While most of my previous reference in this regard has been toward the establishment of designer competence and development of fellowship with the client, there is another vital aspect to this initial meeting: the specific questions asked.”
- Tiny Fonts Trigger Spam Filters
“Our customer really had a nice looking template, and wasn’t trying to hide anything. But spam filters think that tiny fonts are a sign that some spammer is trying to embed a whole bunch of confusing content into their message to throw off their scent.”
- The Eight R’s for Email Marketing Success
“[Requested, Relationship, Reputation, Received, Rendering, Relevance, Reporting, Resources]”
- Four Web Annoyances to Avoid on Your Site
“One of the reasons why I tend to stick strictly to RSS feeds for some sites and have completely abandoned visiting others is that although they have interesting content, it often comes at too annoying a price. So in an effort to educated others to not make the same mistakes as some even well-established sites, I have compiled a list of what I think are the 4 most annoying things you can do on your site (in no particular order).”
- 50 Online Accessibility and Usability Tools
“Usability and accessibility go hand in hand with conversion rates, customer satisfaction, targeted traffic and the list can go on. That’s why we provide a list with 50 online tools to improve your web site usability and accessibility in order to reach the objectives mentioned earlier.”
- Microsoft’s Inductive User Interface
“According to Microsoft, IUI gained traction as a design process as a result of the research they’ve done on actual users performing tasks on their products. In short, they found that a number of important assumptions that are commonly made by User Experience practitioners are incorrect. They found that, contrary to the commonly held notion, most users are unable to successfully perform even basic computer tasks.”
- Web Domains: Tools To Use, Articles To Read
“A thought-out domain name can save you a lot of time and bring you a lot of traffic. Search engines love topic-related domain names and they seem to be an important aspect which is being used to evaluate web-pages. Besides, if you have a popular web-site with enviable reputation, you might be willing to make sure that your visitors don’t get to some surprising web-sites mistyping your site’s URL.”
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