Link round-up (2/12/07)
• Positives About Negative Product Reviews
• Staff Picks: 10 Usability Favorites for 2006
• 39% of Viewers Accept Offers on ‘Thank You’ Pages
• The Substance of Marketing
• 55% Of People Regularly or Always Fake Their Web Identity
• The influence of word of mouth
• Inspiring your user-evangelists
• Experience design is not about brands
• What’s Wrong With Branding?
• Get it together
- Positives About Negative Product Reviews
“According to Shop.org and MarketingSherpa studies, less than 26 percent of retailers have customer ratings and reviews, yet 96 percent of the retailers that do have reviews find it to be an effective or highly effective feature. So what is stopping other retailers from adopting this feature?”
- Staff Picks: 10 Usability Favorites for 2006
“Throughout 2006, Blink conducted usability studies almost weekly in our downtown Seattle labs, at client sites, and in the field. While observing hundreds of participants, we noted some interesting behaviors and themes that we’d like to share…”
- 39% of Viewers Accept Offers on ‘Thank You’ Pages
“When I checked the data last week, 39% of all visitors to that thank-you page took advantage of another offer. I was surprised to see how little has changed since 2001 (you can’t say that about most things on the Internet.)”
- The Substance of Marketing
“Wouldn’t it be interesting if instead of being an imposition on our lives, the marketing messages we receive every day were more aligned with being an inspiration? What would that look like?”
- 55% Of People Regularly or Always Fake Their Web Identity
“Just 12% of people said they always use their real identity. Remember we’re specifically asking about the times when you use an identity rather than being simply anonymous – so for example if you use online dating sites, peer-to-peer transactions sites such as craigslist or ebay, and general social networking sites like MySpace and Second Life.”
- The influence of word of mouth
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” - Inspiring your user-evangelists
“If you have to PAY people to evangelize your product or service, you probably don’t have a product or service worth evangelizing.”
- Experience design is not about brands
“Experience, though, needs to be about the people. What do they want to accomplish, achieve, do? For experience to succeed, it must start with the person, and from there, impress upon the company. “Experience” is outside-in.”
- What’s Wrong With Branding?
“But somewhere along the line, graphic designers decided that “branding” was the same thing as identity and package design. Look at the portfolios of some of the biggest names in branding, and what you’ll see are a bunch of logos. […] It’s maddening to see companies spend 6 or 7 figures to redesign a bottle, package, or trademark when the problem is that their product sucks, it’s sold in the wrong channels, their supply chain management is broken, and so forth.”
- Get it together
““People were thinking short-term,” says Justin Cooke, managing director of leading UK web design agency Fortune Cookie. “They were trying to impress with bells and whistles; sites would look fantastic but would fall down when it came to using them. It was a classic case of brands designing for themselves rather than their customers.”
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